Privacy policy

• Some of our services will require further details from you in order for us to set up, deliver and maintain those services.
• In addition we may gather information about your use of the website, including via the use of cookies (see our Cookie Declaration).

• to register you with our website and to manage any account you hold with us
• to give to companies and organisations whose products we provide to you — e.g. when a direct home delivery is scheduled from a manufacturer, we will supply your name, address and order details
• to fulfil our agreement with you, to process your order and to obtain payment

• to analyse and profile your shopping preferences (market, customer and product analysis) to enable us

  i. to provide you with a personalised browsing experience when using the website

  ii. to review, develop and improve the events, products and services which we offer and to enable us to provide you and our other customers with relevant information through our marketing activities

  iii. to provide you with a unique and bespoke shopping experience tailored to you and your family

• to administer any prize draws or competitions you may enter
• to facilitate your transaction and browsing experience with us
• we may use your information to make decisions about you using computerised technology — for example, automatically selecting products and/or services we think will interest you from the information we hold

• where you have agreed that we may do so, we may keep you informed about events, products and services (including those of other companies and organisations, and including special offers, discounts, competitions, warranties, product recalls and so on) which we consider may be of interest to you by any of the following methods:

  • – Email
  • – Telephone (including voicemail messages)
  • – SMS text messages and other electronic messages such as picture messaging
  • – WhatsApp
  • – Post
  • – Social media
  • – Word of mouth (i.e. via other clients)
• If you do not wish to receive information about our events, products and services which may be of interest to you from us, you can select the opt-out option when you submit your details, or unsubscribe at any time — see “Do you want to be removed from the Anita’s List email newsletter list?” below.
• We may supplement the information you provide with information we receive from third parties — for example, personal assistants, referrals from obstetricians or ante-natal classes, friends or other family members, and credit reference agencies should we need to use them in the event of non-payment for goods.
• We may engage third-party payment providers to administer and process your payment card details in order to complete any purchase you make through the website.
• We may store and process your information on our own systems, or on systems owned by third parties acting on our behalf.

In order to protect our customers and us from fraud and theft, we may be required by law to pass on information we hold in our customer records — including how you conduct your account — to other Group companies, other retailers, and to financial and other organisations involved in fraud prevention and detection, for use in the same way.

We may also disclose any information and data relating to you to the police or any regulatory or government authority, including law enforcement agencies, in response to a request in connection with the investigation of any suspected illegal activities.

Calls may be recorded to verify their content, and may be used together with other customer records for regulatory compliance, quality control and staff training, preventing or detecting criminal activity, and complaint resolution.

Notes — either handwritten or digital — may be made by consultants during your consultation and added to your customer records, as a means of further personalising your experience with us and ensuring any details you specify during a consultation or call are kept to hand and adhered to. These may be shared internally and with some third parties — for example, suppliers who need specific information to manufacture, supply or deliver a bespoke service such as personalisation or photography.

As above, we may carry out credit reference agency searches to obtain information about you; these agencies record those searches. In addition to the purposes listed above, we may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties, including our legal advisors and debt recovery agencies.

In carrying out the activities described in this policy, we may transfer data to reputable companies outside the European Economic Area. While we take reasonable steps to ensure your information is afforded the same level of protection as required of us under applicable UK data protection legislation, you should be aware that countries outside the EEA may not offer the same level of protection for personal data.

This site uses cookies — text files containing small amounts of information that a website can send to, and store on, your computer or device through your browser. We may use cookies to provide you with customised information from our website and to make it more user-friendly — for example, remembering your postcode so you don't need to re-enter it every time you check stock for an item you're interested in.

Cookies also allow us to understand who has seen which pages and advertisements, how frequently particular pages are visited, and which areas of our website are most popular.

We are required to give you clear and comprehensive information about the cookies we use on the site, and to obtain your consent to their use. To comply with these requirements we have prepared a Cookie Declaration setting out information about cookies, detailing the cookies we use, and explaining how to manage cookies on your computer.

By using the Anita's List website, mobile website and app (coming soon), you agree to our Privacy Policy and Cookie Declaration, and consent to the use of cookies and similar technologies by us and our carefully selected third-party partners as described in those policies. If you don't agree, please see the Cookie Declaration for how to adjust your settings.

We may receive commissions when you click our links and make purchases. This does not impact our reviews and comparisons — we try our best to keep things fair and balanced, to help you make the best choice for you.

Anita's Edit Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to anitasedit.com.

We treat all of your information in strict confidence and endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the internet, and will not hold us responsible for any breach of security unless it is due to our negligence or wilful default.

You have the right to see the personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request using the contact address below: Anita's List, 2 Stanton Road, London, SW13 0EX.

If you're concerned that any information we hold on you is incorrect, or you have a general enquiry about our Privacy Policy, please contact us. You can also write to the Data Protection Compliance Officer at the same address.

Our website may link to other websites which may be accessed through our site. We are not responsible for the data policies, procedures or content of these linked websites.

We may amend and update this policy from time to time. Any future changes will be posted on this page; the date of the latest update is shown at the top of this policy.